About

I help entrepreneurs and executives:

• DISCOVER consumer product opportunities (identify unmet needs through user research)
• DESIGN innovative product experiences that people love (rapid prototyping)
• DELIGHT consumers by perfecting the solution (launch measurable lean experiments)

For over 12 years, I have applied the above techniques to improve Consumer Financial products + eCommerce/Business applications and in the process have inspired, mentored and built teams to do the same.

Specialties include: User Research, Design Thinking, Human-Centered Design, Design Innovation/Strategy, Product Roadmap, Consumer Behavior Analysis, Ideation, Sketching, Wireframes, Human-computer interaction, Interaction/navigation design, Information architecture, User Experience, Usability Evaluation, Usability Testing, and Mobile Design