Hello! I am a design leader with 15 yrs of experience in UX  design, user research and product management.

I have worked on mobile and web applications serving over 10 million consumers and enterprise users.

LinkedIn: Vijay Sivaji
Twitter: @VJNotes
Portfolio: Please email 


❝Our conversations helped shift my focus on features (that users don’t care about) to focusing on deeply understanding users and their needs. This slight but very important perspective change inspired me to think bigger and more strategic… I credit Vijay for forever transforming how I approach products…❞ – Nelson, Director of Products

❝It’s not often I give people credit for revolutionizing an entire department, but that’s what happened when Vijay started…❞ – Daren, Creative Director

❝Vijay is highly regarded by his peers as a visionary leader… He has fostered an environment of product innovation and strategy through influencing and challenging the minds of all levels from the employee to the CEO…❞ – Karla, Director of Loyalty